New Delhi | May 31, 2026 | 12:00 AM IST

Salman Khan, the undisputed Bollywood superstar, has long been a sartorial icon, gracing the silver screen with his inimitable style and magnetic presence. While his acting prowess and philanthropic endeavors are widely celebrated, a lesser-known facet of his persona that has consistently captured attention is his discerning taste for luxury timepieces. In a recent candid conversation with Variety India, Khan offered a rare glimpse into his impressive watch collection, revealing a surprising truth that has sent ripples of intrigue through horological circles and among his legions of fans.

Contrary to popular belief, the dazzling array of watches Khan is often seen adorning are not all his personal possessions. "You see me wearing watches? That does not mean the watches are mine. One belongs to one friend, the other to another. It goes back to them. I just have that one Rolex, the rest all goes back to them," Khan revealed during the interview. This statement, while shedding light on his altruistic approach to sharing his opulent accessories, only fuels further curiosity about the specific pieces that have graced his wrist and the stories behind them. While the singular Rolex he claims ownership of remains a subject of speculation, the watches he has publicly displayed over the years paint a vivid picture of a collector with an eye for the extraordinary.

This article delves into the opulent world of Salman Khan’s watch collection, exploring some of the most noteworthy pieces he has showcased, their intricate craftsmanship, significant value, and the cultural resonance they carry. From haute horlogerie marvels to pieces imbued with profound personal and national significance, Khan’s wristwear tells a story of luxury, friendship, and a deep appreciation for the art of watchmaking.

The Allure of the Wrist: Unpacking Salman Khan’s Relationship with Timepieces

Salman Khan’s association with luxury watches is not a recent phenomenon. Over the decades, his on-screen and off-screen appearances have frequently been punctuated by the gleam of exquisite timepieces. These watches have often become synonymous with his characters and his personal brand, adding another layer of sophistication to his larger-than-life persona. The revelation that many of these are borrowed, however, adds a unique dimension to his collecting habits, suggesting a passion for appreciating and experiencing fine watches rather than solely accumulating them. This approach speaks volumes about his personality – a blend of generosity and an unpretentious appreciation for craftsmanship.

The interview with Variety India marks a significant moment, as it moves beyond mere observation to direct engagement with the star about his collection. This direct account provides an invaluable opportunity to understand the narrative behind his wrist adornments, moving beyond the speculative headlines and into the realm of personal preference and shared experiences.

A Glimpse into the Vault: Standout Timepieces in Salman Khan’s Orbit

While Salman Khan claims to own only one Rolex, the watches he has been photographed with, and that have garnered significant media attention, represent the pinnacle of horological excellence. These pieces are not just instruments for telling time; they are wearable works of art, crafted with meticulous attention to detail and often featuring complications that push the boundaries of engineering.

Audemars Piguet Royal Oak Tourbillon Malachite: A Symphony of Green and Gold

One of the most striking pieces Khan has been seen sporting is the Audemars Piguet Royal Oak Tourbillon Malachite. This timepiece is a testament to Audemars Piguet’s mastery of blending avant-garde design with traditional watchmaking. The watch features a substantial 41mm titanium case, known for its strength and lightness, paired with a matching bracelet that ensures a comfortable and secure fit.

The true allure of this watch lies in its dial. Crafted from malachite, a semi-precious stone renowned for its vibrant green hues and captivating concentric patterns, the dial is a mesmerizing spectacle. Audemars Piguet has further enhanced this natural beauty by embossing it with an "Evolutive Tapisserie" pattern, a signature of the Royal Oak collection, which adds a subtle yet intricate texture. The hour markers are fashioned from gold, providing a warm contrast to the cool green of the malachite.

At the 6 o’clock position, a window reveals the tourbillon complication, a marvel of micro-engineering. A tourbillon is designed to counteract the effects of gravity on the escapement, thereby improving the accuracy of the watch. Its visible presence in the dial is a hallmark of high-end watchmaking and a visual delight for enthusiasts. The case back of the watch is exhibition, allowing a clear view of the intricate movement that powers both the tourbillon and the basic timekeeping functions. This level of transparency underscores the brand’s confidence in its craftsmanship.

The Audemars Piguet Royal Oak Tourbillon Malachite is not merely a visually stunning timepiece; it is also an investment. Its retail price reportedly stands at an astonishing ₹5.13 crore, placing it in the upper echelons of luxury watch collecting. This figure reflects the rarity of the materials, the complexity of the movement, and the prestige of the Audemars Piguet brand.

Ram Janmabhoomi: A Timepiece of National and Spiritual Significance

Perhaps one of the most talked-about watches in Salman Khan’s collection is the Jacob & Co. Epic X Ram Janmabhoomi Titanium Edition II. This timepiece is not just a symbol of luxury; it carries profound cultural and spiritual weight, resonating deeply with the sentiments of many in India. Reportedly a gift from his mother, Salma Khan, this watch, valued at a considerable ₹34 lakhs, transcends its monetary worth to become an emblem of heritage and devotion.

The Jacob & Co. Epic X Ram Janmabhoomi Titanium Edition II is a limited-edition masterpiece, with only 49 pieces ever produced globally. This exclusivity instantly elevates its desirability among collectors. The watch is designed to celebrate the cultural and historical significance of the Ram Janmabhoomi, a site of immense religious importance in India.

The case of the watch features intricate engravings that pay homage to this sacred site. The dial itself is a work of art, showcasing a detailed relief of the Ram Mandir in Ayodhya, the newly constructed temple dedicated to Lord Rama. This meticulous representation makes the watch a miniature monument on the wrist. Further enhancing its spiritual aura, the bezel is adorned with sacred inscriptions of Hindu deities, adding a layer of reverence to its design.

The choice of Jacob & Co. for such a significant timepiece is noteworthy. The brand is renowned for its bold and often extravagant designs, pushing the boundaries of haute horlogerie. By collaborating with Jacob & Co., the Ram Janmabhoomi watch merges contemporary luxury with deeply rooted Indian traditions, creating a unique fusion that appeals to a broad audience. This watch serves as a constant reminder of faith and heritage, a powerful statement piece that carries a narrative far beyond its material value.

Jacob and Co. Billionaire III: A Dazzling Display of Diamonds

The Jacob and Co. Billionaire III is a watch that epitomizes opulence and extravagance. As the name suggests, this timepiece is designed for the ultimate connoisseur, a true statement of wealth and an appreciation for unparalleled gem-setting. This extraordinary watch is part of an extremely limited edition, with only 18 pieces created worldwide, underscoring its rarity and exclusivity.

The Billionaire III is a symphony of diamonds, meticulously crafted to create a breathtaking visual spectacle. The case and the inner ring are adorned with a staggering 152 emerald-cut diamonds, with an even distribution of 76 diamonds on each side. The brilliance of these stones is further amplified by the intricate design and the precision with which they are set.

Adding another layer of complexity and sparkle, the movement bridges are embellished with 57 baguette-cut diamonds. These precisely cut diamonds add a linear elegance and a captivating sparkle to the internal workings of the watch. The bracelet of the Billionaire III is no less impressive, featuring 504 white emerald-cut diamonds. In total, the Billionaire III showcases an astonishing 714 white diamonds, each selected for its clarity, cut, and brilliance. The cumulative effect is a watch that doesn’t just tell time but radiates light and luxury.

Beyond its dazzling diamond exterior, the Billionaire III is also a testament to the art of high jewellery watchmaking. The movement itself has been ingeniously designed to accommodate the extensive gem-setting without compromising on functionality or aesthetic appeal. The delicate bridges, arranged in a geometric pattern that mirrors the facets of diamonds, are crafted from white gold. This choice of material not only complements the diamonds but also provides a strong yet elegant foundation for the movement, supporting the 57 baguette-cut diamonds that adorn the case. The Jacob & Co. Billionaire III is more than just a watch; it is a portable treasure, a fusion of horological engineering and extreme luxury.

World Is Yours Dual Time Zone: A Tribute to Legacy and Global Reach

In a deeply personal collaboration with Russian watchmaker Jacob & Co., Salman Khan designed the "World Is Yours Dual Time Zone" timepiece. This watch is a heartfelt tribute to his father, Salim Khan, celebrating his legacy and profound influence on the actor’s life and upbringing. The genesis of this limited-edition timepiece lies in the shared father-son narratives of both Jacob Arabo, the founder of Jacob & Co., and Salman Khan, fostering a connection that inspired a watch imbued with purpose and legacy.

The "World Is Yours Dual Time Zone" watch features a meticulously crafted dial that offers a unique perspective of the Western hemisphere, rendered with a high-precision laser. The surface of the timepiece is created using a purpose-built, high-accuracy mould, ensuring unparalleled detail and precision. This intricate world map serves as a constant reminder of global perspectives and interconnectedness.

The watch is equipped with two sub-dials, allowing for dual time zone functionality, a practical feature for a global icon like Salman Khan. A smaller sub-dial positioned in the center displays the running seconds, ingeniously shaped like a wind rose, symbolizing direction and exploration. The timepiece is housed within a curved case, a design choice that enhances its ergonomic appeal and visual sophistication. The 43mm case is crafted from rose gold, lending a warm and luxurious sheen to the watch. The case back further accentuates its theme, featuring a world map etched onto its surface.

The design elements of the "World Is Yours Dual Time Zone" are rich with symbolic meaning. Saffron and green accents are incorporated into the design, possibly referencing the Indian flag and its cultural significance. The initials "S.K." are subtly laser-engraved, a personal touch that signifies Salman Khan’s ownership and connection to the piece. The laser-engraved world map on the case back is a powerful visual metaphor for global reach and ambition.

This timepiece is exclusively available for purchase at Ethos, a prominent luxury watch retailer. The current retail price of this exquisite watch is ₹36,60,000, reflecting its limited production, bespoke design, and the use of precious materials. The "World Is Yours Dual Time Zone" is more than just a watch; it is a wearable narrative, a testament to familial bonds, and a symbol of aspirations that span the globe.

Chronology of Iconic Wristwear

While Salman Khan’s personal ownership might be limited to a single Rolex, his public appearances have showcased a fascinating evolution of his taste in watches over the years. Tracing these appearances provides a chronological insight into the types of timepieces that have caught his eye and, by extension, the horological trends he has engaged with.

  • Early Years (Late 1980s – 1990s): During the nascent stages of his career, Salman Khan was often seen with more understated, yet still classic, watches. These were typically from well-established Swiss brands, reflecting a growing appreciation for quality and craftsmanship. While specific models are hard to pinpoint definitively without detailed photographic evidence from that era, the trend leaned towards durable and functional pieces that complemented his rugged on-screen persona.

  • The Rise of Luxury (2000s): As Salman Khan’s stardom solidified and his global appeal expanded, his watch choices began to reflect a more pronounced taste for luxury. He was increasingly spotted with timepieces from prestigious brands known for their intricate complications and exquisite designs. This period likely saw him experimenting with different styles, from sporty chronographs to more elegant dress watches.

  • The Audemars Piguet Era (Mid-2010s onwards): The Audemars Piguet Royal Oak Tourbillon Malachite, a piece valued in crores, became a significant marker of his engagement with high-end haute horlogerie. The Royal Oak itself is an icon, and the tourbillon complication signifies a deep dive into complex mechanical artistry. His association with such a formidable piece highlighted his willingness to embrace avant-garde design and exceptional engineering.

  • The Jacob & Co. Collaborations and Tributes (Late 2010s – Present): The late 2010s and early 2020s saw a significant shift towards collaborations with Jacob & Co. The "Ram Janmabhoomi" watch, a deeply personal and culturally significant piece, marked a new chapter, showcasing a watch that carries a narrative beyond mere luxury. This was followed by the "World Is Yours Dual Time Zone," a direct collaboration with Jacob Arabo, born from a shared personal story. The "Billionaire III," a watch synonymous with extreme luxury and diamond artistry, also fits within this period, underscoring his continued association with a brand that pushes the boundaries of watchmaking and jewelry.

This chronological overview suggests a journey from appreciating classic timekeeping to embracing avant-garde design, intricate complications, and pieces imbued with profound personal and national significance.

Supporting Data: The Economic and Craftsmanship Value

The financial figures associated with Salman Khan’s prominent timepieces are staggering, reflecting the immense value placed on these objects of art and engineering. These figures are not arbitrary; they are a culmination of several factors:

  • Rarity and Exclusivity: Many of the watches mentioned, such as the Jacob & Co. Epic X Ram Janmabhoomi Titanium Edition II (limited to 49 pieces) and the Jacob and Co. Billionaire III (limited to 18 pieces), are produced in extremely small quantities. This scarcity inherently drives up their value in the secondary market and among collectors.

  • Materials: The use of precious metals like titanium and rose gold, alongside an abundance of high-quality diamonds (as seen in the Billionaire III), significantly contributes to the cost. The sourcing and cutting of these gemstones are specialized crafts that add to the overall expense.

  • Complications and Craftsmanship: The Audemars Piguet Royal Oak Tourbillon Malachite, with its intricate tourbillon complication, represents the zenith of mechanical watchmaking. The complexity of designing, assembling, and regulating such movements requires immense skill and labor, justifying the high price tags. Similarly, the intricate laser engraving and relief work on the Jacob & Co. watches demand specialized techniques and meticulous attention to detail.

  • Brand Prestige: Audemars Piguet and Jacob & Co. are two of the most respected and sought-after luxury watch brands in the world. Their heritage, reputation for innovation, and association with exclusivity contribute significantly to the value of their timepieces.

  • Artistic Value: Beyond the technical and material aspects, these watches are considered wearable art. The design, aesthetic appeal, and the stories they tell add an intangible value that resonates with collectors and enthusiasts.

The estimated values of these watches, ranging from ₹34 lakhs to over ₹5 crore, place them firmly in the category of ultra-luxury goods. They are not merely functional items but significant investments, akin to fine art or rare jewelry.

Official Responses and Industry Perspectives

The watchmaking industry, particularly the luxury segment, operates on a foundation of exclusivity, craftsmanship, and storytelling. When a personality as influential as Salman Khan is associated with these timepieces, it generates considerable interest and often influences market trends.

  • Brand Endorsement (Indirect): While Salman Khan might not have formal endorsement deals for all the watches he wears, his public appearances serve as powerful, albeit informal, endorsements. The visibility of brands like Audemars Piguet and Jacob & Co. on his wrist can significantly boost their desirability among consumers, especially in markets like India where celebrity influence is paramount.

  • Jacob & Co. Perspective: Jacob Arabo, the founder of Jacob & Co., has a known rapport with celebrities and is adept at creating timepieces that resonate with their personalities and lifestyles. The "Ram Janmabhoomi" and "World Is Yours Dual Time Zone" watches are prime examples of how the brand collaborates to create pieces that are both luxurious and deeply meaningful. Arabo’s approach often involves understanding the client’s story and translating it into a horological masterpiece.

  • Horological Enthusiast Reaction: The revelation that many of the watches are borrowed has been met with a mix of amusement and admiration. For horological enthusiasts, it highlights Khan’s genuine appreciation for the craft rather than a mere display of wealth. It also sparks curiosity about his personal collection and the criteria he uses for selecting watches to wear.

  • Market Impact: The association of a major Bollywood star with specific watch models can lead to increased demand for those particular pieces or similar styles. While not always directly traceable, the "Salman Khan effect" can contribute to the popularity and perceived value of certain watches within his fan base and the broader luxury market.

Implications and Future Outlook

Salman Khan’s penchant for luxury watches, coupled with his candid admission about sharing, has several implications:

  • Democratization of Appreciation: By revealing that he borrows watches, Khan subtly suggests that the appreciation of fine timepieces is not limited to ownership. It encourages a broader understanding that experiencing and admiring exceptional craftsmanship is accessible, even if direct acquisition is not.

  • Emphasis on Friendship and Generosity: The narrative of borrowing watches from friends underscores the importance of relationships and shared experiences. In a world often driven by individual accumulation, this aspect adds a human touch to his opulent lifestyle.

  • Continued Fascination with His Collection: The ongoing curiosity surrounding his wristwear is likely to persist. Fans and media will continue to scrutinize his appearances, eager to identify the next coveted timepiece that graces his wrist. This sustained interest ensures that luxury watches remain a topic of conversation within Bollywood and beyond.

  • Potential for Future Collaborations: Given his successful collaborations with Jacob & Co., it is plausible that Salman Khan might engage in further watchmaking projects, either as a designer or a patron, potentially focusing on themes that are close to his heart or that celebrate Indian heritage.

In conclusion, Salman Khan’s relationship with his watch collection is a fascinating blend of personal taste, friendship, and an appreciation for the intricate art of horology. While the exact extent of his personal ownership remains a carefully guarded secret, the watches he has showcased offer a compelling glimpse into a world of unparalleled luxury and craftsmanship. His willingness to share these extraordinary pieces not only highlights his generosity but also adds a unique narrative to his already illustrious persona, solidifying his position as a true aficionado of the ticking world of fine watches.

By Sagoh

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